To celebrate the 25th anniversary of Westend Shopping Center in 2024, M15 launched a multi-platform campaign centered around the revival of the iconic indoor waterfall.
The teaser video featured well-known Hungarian personalities such as Till Attila, Brúnó Pető, Marci Miskovits and Luca Szűcs, blending nostalgia with a forward-looking message. The campaign thanked the community for 25 years of support and invited them to be part of Westend’s next chapter.
The message was amplified across nationwide OOH placements, targeted PPC advertising, and a vibrant social media campaign, all designed to reintroduce Westend as a renewed, experience-driven destination.