BURGER KING FAN FAVORITE CAMPAIGN BY M15
End-to-end campaign management for Burger King, covering the 2024 Fan Favorite burger launch.
From creative concept to execution, including TVC production and meet-and-greet events, the campaign brought together sports fans and featured former Hungarian football captain Ádám Szalai and BMX rider Zozó Kempf, alongside artists from the music industry like Peti Marics, Milán Valkusz, Brúnó Pető.
During this national campaign, M15 oversaw the Out-of-Home (OOH) campaign, covering city light posters (CLP), billboards, bus and tram advertisements, ensuring the campaign was visible at key locations across Hungary.
Driving Digital Engagement
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To amplify the reach of the campaign and foster fan interaction, M15 developed a custom TikTok filter, enthusiastically launched by influencer Marics Peti on his TikTok channel. This innovative tool aimed to increase product awareness and create a fun, shareable experience. Complementing the filter, a dynamic digital challenge was introduced, encouraging user participation and competition for exciting prizes.
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